Novartis case study

Consistently ranked in the top 5, this Swiss-based company is one of the largest pharmaceutical companies in the world.
Operates in 140 countries with more than 100,000 employees globally.
They use innovative science and digital technologies to create transformative treatments for great medical needs.

Enhancement in the in-clinic effectiveness of medical representatives.
The expertise of medical representatives in terms of detailed information about highly technical and diverse product features, benefits, and applications.
Consistency in brand messaging to ensure the company’s image remains aligned with its values and goals, fostering credibility and reliability.
Standardization of the sales training procedures that help in enhancing the training results.
Absence of a timely constructive feedback system.
Difficulties in tracking sales performance metrics and identifying areas that need improvement.

Utilization of the video roleplay practice platform to create realistic situations.
Awarathon’s gamified knowledge quizzes were used to certify the scientific knowledge of Medical reps.
The timely feedback report helped the reps to understand the gaps in their performances.
Valuable insights to sales managers on specific training needs of individual team members.
Dynamic analytics and reports play a pivotal role in providing sales leaders with comprehensive insights
The Novartis team saw potential in various AI tools provided by the platform.
It rolled out the platform for its major departments such as Cardio Vascular, Oncology, Opthalmology, etc. which includes around 1000 medical representatives.

Improved efficiency in addressing HCP’s objections and queries
Improved consistency in brand messaging while detailing
Increase in scientific knowledge proficiency with more than 80% accuracy
2x increase in the competency of team members belonging to the highest accuracy tier
More than 90% adoption from each division
Reduction in the new rep ramp-up time