Reinventing Sales Training with AI-Enabled Video-Roleplays. Introduction Incorporated in 1995, Mankind is India’s 4th largest pharmaceutical company, ranking 1 in prescriptions. Provides a diverse range of formulations across chronic and acute therapeutic areas and several consumer products. Strong presence in India with more than 22,000 employees Presence across Asia, Africa, South-East Asia, Gulf countries etc. Challenges India Business Requirement of a risk-free practice platform where medical representatives (MR) can practice their skills. Need for a solution that could provide realistic exposure to interaction with health-care professionals. A training platform adaptable to Mankind’s sales force’s on-the-go needs. It was a challenge to monitor training and the performance of a large sales team. Maintaining engagement and motivation during training, particularly for lengthy or complex courses. Approaching the solution Implementation of Awarathon’s roleplay module which allowed a continuous risk-free practice environment. Situations including realistic objections asked by HCPs were created mimicking real-world scenarios. The app can be accessed from many devices including mobile phones, laptops, and tabs suitable for on-the-go training. Awarathon provides robust analytics and performance-tracking features. These tools helped managers monitor progress. Awarathon’s gamified and interactive modules make the training experience helped in keeping MRs interested. The AI report provides an in-depth performance review of all MRs allowing self-motivated practice. Difference made 2x growth in the performance of novice and at-risk MRs on the platform within the time duration of 5 months. Increased the relative growth between scores of different quarters by 10%, indicating a more balanced performance growth. Maintained an average accuracy rate of over 70% among participants in all training modules, demonstrating efficacy. More than 70% of participants consistently achieved scores within the optimal range of 70%-80% Expedited the time-to-market for new products by ensuring sales representatives were quickly trained. Customer Stories Mankind Pharma’s Journey with AI-Enabled Video Role-Plays Read More Online transition of sales process due to Covid-19 Read More Standardization and measurement of customer service processes Read More Optimize sales success by aligning learning and upskilling with your goals through Awarathon. Connect With Us