- Bajaj Finserv Limited (BFL) is one of India’s leading promoters of financial services with a consolidated total income of Rs. 82,072 crore in FY23.
- Bajaj Finserv serves over 100 million customers with its diversified portfolio that helps meet financial needs
- Its suite of financial solutions includes savings products, consumer and commercial loan etc
Case studiesBajaj Finserv Limited
Multilingual sales enablement for rural consumer finance.
Bajaj Finserv is one of India’s leading diversified financial services companies, serving 100+ million customers through consumer and commercial loans, savings products, insurance, and other financial solutions.
2X
Faster product certification and sales team onboarding
35%
Increase in engagement through quizzes and video-roleplay simulations
30%
Improvement in rural sales performance tracking and training effectiveness
Table of content
Introduction
Challenges
- Difficulty in tracking rural team’s sales performance
- Need for a sales enablement platform with multi-lingual support
- Usage of sales technology in low-bandwidth rural areas
- Stringent, internal documentation requirements for product certification
Approaching the solution
Difference made
- Complete automation and standardization of the product certification process
- Robust multi-lingual support improved the efficiency of the rural sales team
- Ease of tracking sales performance of our rural team
- Highly motivated and engaged sales team
