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Alkem Laboratories drives higher sales performance using Awarathon

Alkem Laboratories drives higher sales performance using Awarathon


  • Alkem Laboratories Limited is one of the largest generic and speciality Indian
    pharmaceutical company
  • Consistently ranked amongst the top ten pharmaceutical companies in India
  • It has a business footprint in over 40 countries with more than 21000 employees
    around the world and includes over 800 brands..


  • Issue of biased performance revaluation done by managers
  • Lack of standardised sales training platform
  • Lack of personalized training program that will make medical executives ready for a dynamic environment

Approaching the solution

  • Rolled out the Awarathon platform for one of the biggest divisions of Alkem
  • 5 unique clinical scenarios which were close to realistic situations were created for medical executives
  • This assessment helped in testing their knowledge about the industry and different brands that come under the company.
  • The Automated AI report generated by the platform allowed sales leads to get genuine performance analysis without any human biases
  • Dashboards with detailed analytics helped the management know exactly where the team lacked in the customer retention or new customer-building journey

Difference made

  • Awarathon’s user-friendly platform upgraded the individual learning experience of the sales team.
  • With the help of unbiased AI analysis, the competency gaps were identified which resulted in improving the performance of your sales team.
  •  Significant improvement in thorough knowledge of complex medical information
  • Improvement in confidence of medical executives while detailing

Optimize sales success by aligning learning and upskilling with your goals through Awarathon.