Season 1 Episode 3: Future of Pharma Sales Model

In this brand new episode of #PitchPerfect, we are joined by Mr. Rajendra Dhandhukia, Strategy and Leadership Coach and Former MD – Veritaz Healthcare Ltd. Rajendra believes in building sustainable businesses, creating lasting value for customers, architecting brands and talent. Here’s a breakdown of what we covered in this episode:

• Current state and the evolution of the Indian pharmaceutical industry
• The role of sales-force effectiveness in the coming years
• Impact of the millennial and Gen z generation on the pharma industry
• The effect of untapped market in the rural and semi-urban areas in the Indian pharma