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Season 2 Episode 4 : Empathetic communication in sales lead to better results

29 December, 2023


About Awarathon

About the speaker

Ayan Chatterjee

(Head – Sales Training and Performance Management at Bajaj Allianz Life

Ayan is a senior Learning &OD professional working as a leader, enabler & strategist with over 2 decades of diverse experience in sales-driven roles and subsequently & building a niche in the Learning & Development domain.

He has been instrumental in proactively partnering with businesses in identifying HR opportunities and shaping high-performing cultures. He is currently the head of sales training and performance management at Bajaj Allianz Life.

About this podcast

In this podcast, we dive deep into the importance of empathetic communication in sales with Mr. Ayan Chatterjee (Head of Sales Training and Performance Management at Bajaj Allianz Life). Here’s a sneak peek of what we discussed:

  • Importance of empathy in selling
  • Training reps to sell with empathy
  • Relating to consumers’ pain points
  • Using empathy while conversing with customers