Case studiesSamsung
Enhancing Product Knowledge for Samsung's In-Store Demonstrators.
Samsung Electronics is a global technology company known for its innovative products across mobile devices, home appliances, televisions, and semiconductors.
85%
Accuracy in aligning participant content with intent mapping
88%
Similarity between manager-assigned scores and AI-generated scores
90%
Participants reporting positive feedback on platform ease of access and report readability
Table of content
Introduction
- Samsung electronics is the 5th largest company globally with a brand value of $91.4 billion.
- They have been leading the global TV market for 17 consecutive years.
- Samsung Electronics has assembly plants and sales networks in 74 countries and employs more than 270,000 people with networks worldwide.
- It’s known for innovative products across mobile devices, home appliances, and semiconductors.
Challenges
- Need to improve the pitching and client-handling skills of in-store demonstrators.
- The language barrier is an issue as most demonstrators use local languages to pitch their products, requiring a multilingual platform.
- With an extensive product lineup, ranging from televisions to refrigerators, maintaining product knowledge is challenging for sales representatives.
- Requirement for a continuous practice platform to ensure regular skill enhancement and confidence building.
- Challenges in monitoring and assessing the performance of a large, diverse sales team spread across multiple regions.
We aimed to improve consistent product knowledge among in-store demonstrators. Realistic AI simulations helped them confidently handle queries and refine their pitching skills.
Prabhat Singh
Business Innovation Manager
Approaching the solution
- Awarathon’s AI roleplay solutions allow continuous practice, helping promoters hone their skills.
- Assessments were designed to improve product knowledge, with questions on product features, comparisons with competitors, and client objections.
- The video roleplays were customized to reflect client interactions experienced by promoters or in-store demonstrators, boosting confidence and comfort with tricky situations.
- Awarathon’s multilingual platform allowed for scalability, ensuring reps from different regions received high-quality training and were comfortable with it.
- The platform provided detailed feedback, enabling promoters to identify areas for improvement and work on them effectively.
- Real-time performance tracking and analytics tools allowed managers to monitor progress and provide targeted coaching.
Difference made
- The platform achieved over 85% accuracy in aligning participant content with intent mapping done by the platform.
- An impressive 88% similarity was observed between manager-assigned scores and AI-generated scores.
- Over 90% of participants reported positive feedback on the platform’s ease of access and the readability of reports.
- Approximately 85% of managers gave positive feedback on the platform’s ease of use and the high similarity between their and AI scores.
- The platform maintained more than 80% accuracy in capturing regional languages spoken by participants.
